Tourism

Tourism is the largest single renewable resource based industry in the NWT.  At $111 million dollars in expenditures in 2010/2011, it is also one of the major economic motivators in the Northwest Territories.  There is considerable potential to grow the industry with new products and to replace aging infrastructure to meet new and emerging visitor preferences.

The government of the Northwest Territories plans to invest $1 million annually to assist in development of the industry between 2011 and 2015, with the aim of increasing the annual value of the industry to $130 million. The six key areas for investment are marketing, infrastructure, skills development, community and industry engagement, research and Aboriginal tourism. Key tourism segments include camping and touring, outdoor adventure, aurora viewing and business travel.

The Northwest Territories appeals to an adventurous, older market seeking authentic experiences.  Some of the inherent advantages of the NWT include the best viewing opportunities for the Aurora anywhere in the world, well maintained government campgrounds, some of the best canoeing rivers in Canada, and unique scenery.  Excellent fishing, for a day or a week, is also a major draw. Business travelers and conference goers are key markets for growth, along with visiting friends and relatives.